“Smart Sales Prospecting with Seamless Sales-Marketing Alignment”

By now you know the benefits of a comprehensive lead generation, nurturing and scoring process. However you might be wondering how to execute a program that will deliver the right information to the right prospect at the right time. The following white paper, “Smart Sales Prospecting with Seamless Sales-Marketing Alignment” addresses:

• What customer data you should be collecting and how to develop a total prospect view
• How to develop a content methodology that provides buyers with the knowledge required to reach a purchase decision