“Lead Nurturing: Questions Answered”

lead_nurturing_qa.pngIf your company has a complex sales cycle and increased competition, you know that simply throwing leads over the fence and hoping for the best is no longer acceptable. Every qualified lead counts regardless of their readiness to buy. This is where lead nurturing comes in.

If you’re ready to generate as much as 50% more sales-ready leads at 33% lower cost per lead [Forrester Research], or reduce the percent of marketing-generated leads ignored by sales by as much as 80% [Forrester Research], download the “Lead Nurturing Questions Answered” white paper and learn:

  • The 3 main components of a lead nurturing process
  • The characteristics of a successful lead nurturing program

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