According to Gleanster Research, only 25% of leads are ready to advance to sales at any given time. That means the majority of your lead database is in need of targeted interactions in order to remain active members of your company’s sales funnel. Lead scoring -- a reliable and repeatable process for qualifying and prioritizing leads -- assigns point values to a prospect’s profile data and their behavioral characteristics. As a result, buying stages for individual leads can be identified and those who present the best opportunity for sales can be brought to the forefront.
To begin evaluating how lead scoring can help your organization, download the “Why Lead Scoring is Good for You” white paper and learn: