Lisa Fischetti
Strategic Marketing & Communications Expert
Crisis Communication Planning: Resiliency to Recovery
A Master Class for PR & Marketing Professionals
When it comes to a crisis for any business or organization, it’s not a matter of whether it will happen but when. Believing it won’t happen is flawed and leaves you unprepared and vulnerable. It’s critical to plan for the inevitable, and that begins with a crisis communications strategy tailored to fit the needs of your business or organization.
Are you ready?
Join our webinar to hear from a panel of experts on the importance of a crisis communication plan, how to develop a crisis plan, strategies for managing media during a crisis, and more.
Panelists:
Lisa Fischetti
Strategic Marketing & Communications Expert
PR professional with more than 40 years of experience, including working as Senior Director of Communications at Presbyterian SeniorCare Network during the COVID-19 pandemic
Michael Mackin
Corporate Communications Manager, LANXESS
Michael Mackin
Corporate Communications Manager
LANXESS
LANXESS
Manages crisis communication for this global chemical company, including engaging ongoing media training for key staff
Lynn McMahon
Vice President, Public Relations, Pipitone
Lynn McMahon
Vice President, Public Relations
Pipitone
Pipitone
A senior practitioner, Lynn is proficient in all dimensions of public relations, from strategy development to individual tactics. She has written for print media, TV, radio, video and speeches, and her media relations experience includes working with local, national and international reporters. Lynn is also an expert in crisis planning and management, and she provides essential coaching on topics such as message development, managing media interviews and crisis management.
Webinar Registration
All webinar attendees will receive a FREE, customized, competitive media coverage analysis from the Pipitone PR team.
Agenda
October 25, 2023, at 3 p.m.
- 3:00 - 3:05 p.m. - Welcome and Overview
- 3:05 - 3:20 p.m. - Proactive Phase
- Anticipating potential crisis and outlining a crisis plan
- 3:20 - 3:35 p.m. - Strategic Phase
- Developing messages and assessing risk
- 3:35 - 3:50 p.m. - Recovery Phase
- Working with media and identifying the roles of media
- 3:50 - 4:00 p.m. - Recovery Phase
- Recognizing when crisis is over and conducting post-risk analysis
- 4:00-4:30 p.m. - Q&A Phase
- Panelists will answer your questions and engage in a lively discussion about their crisis experiences