Current Open Positions

Digital Strategist

Pipitone Group is a marketing and communications firm that does great work with great people. How do we do it? We InteGREAT. Brand building and business building. Marketing and sales. We develop multi-disciplined, integrated approaches—and then execute them flawlessly—to help clients achieve results. 

Can You Cultivate? Integrate? Motivate? We’re seeking a Digital Strategist who will be able to develop and execute digital strategies for a variety of clients. As a dynamic team player, you will work in collaboration with client teams to create their company’s absolute best work, bringing innovative, bold ideas to life and providing service excellence. This is a hybrid position based in our Pittsburgh office.

Other responsibilities include:

• Create executable plans around client websites, both existing and new, in order to optimize the website to maximize lead generation.
• Develop executable strategies for our clients to enable the achievement of their goals, to include, paid/organic search, paid digital, nurturing/marketing automation and lead qualification.
• Lead the building, development, and delivery of strategic omni-channel digital marketing plans.
• Calculate ROMI (Return on Marketing Investment) for all client campaigns.
• Continually monitor current marketing trends, new technology solutions and competitive strategies – and then translate them into new marketing ideas for clients.
• Foster and maintain strong client relationships by ensuring meaningful client value is delivered through a mix of best-practice solutions, skills, capabilities, and original thinking.
• Collaborate and develop relationships with internal teams (stakeholders, account services, creative, integrated content, etc.) and work to ensure best practices across disciplines.
• Identify key digital content needed to support client goals, including but not limited to, new content recommendations, website updates and landing page creation.
• Identify key data points and measurements to show the impact of our approach and strategy on the client’s business.
• Work with the client and client teams to determine key metrics for reporting the success of the goals set by the team.

Requirements

Bachelor’s degree in Marketing, Communications, or related field with a minimum of five (5) years of experience in data driven marketing is required. Strong technical skills in MS Office 365 is also required, as well as strong perceptive and analytic abilities.

This position is a developmental role and provides an opportunity for advancement. Other benefits include:

• Flexible work hours and relaxed dress code
• Outstanding Medical, dental, and vision insurance with generous company contribution 
• 401(k) retirement plan with matching program  
• Company supported life insurance 
• Companywide profit sharing plan 
• Comfortable modern office environment 
• Company sponsored professional development program
• Free coffee, beverages, snacks and free parking

For immediate consideration, please send resumes to Melanie Kendrew at mkendrew@pipitonegroup.com.