Build your archi-types

While your message might be getting out, is it resonating with the right people through the right channels? Marketing personas allow you to truly understand your customers—and their ecosystems—ensuring strategies that make an impact.

Here's how it works:

1. Pipitone Group (PG) will lead a work session with your team to explore who your ideal customers are, including their demographics, buying behavior, influencers and pain points.
2. PG will analyze the takeaways of the work session.
3. PG will create two buyer personas for your team to use for future strategies.