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Watch Building Products 4Cast 2021

On October 14, Pipitone Group was joined by our clients and media partners for a one-time, live virtual event.

With 2021 approaching—and next year’s marketing budgets being developed as we speak—we looked at market forecasts and tapped into our clients’ and our own expertise with our inaugural virtual forum. Watch the recorded webinar below and share this page with your colleagues!

Interested in learning more about our building products marketing experience? Explore strategies, case studies and more.


  1. 2021 Nonresidential Building Forecast
    Richard Branch, Chief Economist, Dodge Data & Analytics
    HubSpot Video
  2. Innovations & Trends from the Largest AEC Firms
    David Barista, Editorial Director, Building Design + Construction Magazine
    HubSpot Video
  3. Panel Discussion
    David Capezzuto, Vice President of Pre-Construction & Operations, Birdair
    David Leigh, Vice President of Marketing, Bobrick
    Rob Struble, Brand & Communications Manager, Vitro Architectural Glass
    Moderated by David Barista
    HubSpot Video

  4. Emerging Marketing Trends
    Arnie Begler, Chief Strategy Officer, Pipitone Group
    Ben Korman, Senior Content Strategist, Pipitone Group
    HubSpot Video

Additional Building Products Resources

Richard Branch

Chief Economist, Research and Analytics Group
Dodge Data & Analytics

Richard Branch is chief economist for Dodge Data & Analytics (formally McGraw Hill Construction). His primary focus is to ensure Dodge’s preeminence in tracking, analyzing and forecasting construction activity and to work closely with national, regional and trade media to share this insight. This includes execution of the monthly Dodge Momentum Index and National Construction Starts research, as well as serving as anchorman for the widely circulated Dodge Construction Outlook—a seminal reference for the industry.


David Barista

Editorial Director
Building Design+Construction

David Barista has covered the U.S. construction industry for more than 18 years, including multiple roles at Building Design+Construction magazine. During his tenure, David has led the development and planning of the “Accelerate AEC” and “Women in Design+Construction” conferences; launched several award-winning editorial programs; and established content partnerships with more than 40 leading AEC firms. Previously, David was Editor-in-Chief of Professional Builder, Custom Builder and ProBuilder.com, properties that reach more than 200,000 design and construction professionals.


David Leigh

Vice President, Marketing
Bobrick Washroom Equipment, Inc

David Leigh is vice president of marketing at Bobrick Washroom Equipment, Inc. He had previously served as director of sales and marketing of Koala Kare Products prior to Bobrick’s 2004 acquisition of the commercial childcare product company. Leigh is responsible for overseeing all of Bobrick’s marketing efforts, including strategy, media outreach and market opportunity analysis for Bobrick and Koala Kare Products.


Rob Struble

Brand & Communications Manager
Vitro Architectural Glass

Rob Struble is brand and communications manager at Vitro Architectural Glass (formerly PPG Glass), part of Vitro, North America’s largest glass producer. He leads the global glass corporation’s architectural business unit’s marketing communications functions and has been with the organization since 2002. Upon Vitro’s acquisition of PPG’s glass business unit 2016, Struble initiated a four-year communications plan to transition former PPG brand equity to Vitro, improving Vitro awareness levels substantially in just two years.


David Capezzuto

Vice President of Pre-Construction & Operations

David Capezzuto is vice president of pre-construction and operations at Birdair, a worldwide leader in tensile fabric structures. Since 2004, Capezzuto has directed the company’s business development and operational teams, while managing the firm’s largest and most complex projects and customers.